Get found on Google. And cited by the AIs.
Search is splitting into classic results and AI-generated answers. I work both fronts — SEO and GEO — so you show up wherever your customers actually look.
SEO and GEO services
On-page SEO
Content structure, keywords, titles, internal links and copy written for people first — the base without which nothing else holds.
Technical SEO
Core Web Vitals, indexing, structured data, sitemaps and crawl control — the engineering side of search, per Google Search Central.
GEO · generative engines
Optimising to be understood and cited by AI answers — Google AI Overviews, ChatGPT, Perplexity. The frontier few are working on today.
Authority & links
Off-page strength through link-building campaigns and a deliberate internal-link architecture across your site.
Authority flows through links — on your site and to it.
Rankings aren't only about pages; they're about how those pages are connected.
- Internal links, by design.A clear hub-and-spoke structure passes authority from strong pages to the ones you want to rank, and helps both Google and AI engines understand your topics.
- External links that build trust.Citing authoritative sources — like web.dev or Search Central — supports E-E-A-T and a better reader experience.
- Inbound links that move the needle.Earned backlinks remain one of the strongest ranking signals. That's a campaign in itself — see link building.
- Measured on real data.Google Search Console, Analytics and professional rank-tracking — never vague reassurance.
What people ask most.
What is GEO and how is it different from SEO?
SEO optimises for traditional search results; GEO optimises to be understood and cited by AI answers like Google AI Overviews, ChatGPT and Perplexity. Clear, authoritative, well-structured content works in both.
How long until SEO shows results?
SEO is a medium-term investment: first signals usually appear after a few months and compound over time. Anyone promising the top spot in days is selling smoke.
How do you measure results?
With real data: Google Search Console, Google Analytics and professional rank-tracking. Only metrics that matter to the business — not vanity numbers.